This is a 60 second video that attempts to describe part of my relation with the culture industry. It examines the questions one may think of when consuming or creating media on the web, and how 'web 2.0' might make one re-think the definition of success, now that it is considerably easier to have an impact on a small audience. From my personal view, I believe that success on a smaller scale can be just as important, if not more so, than the standards of success we are all familiar with, such as box office sales, Oscars, Pulitzer prizes, and what have you. I do hope you enjoy it. All images were drawn by hand, scanned, then inverted in Photoshop.